Why Not Take Your Blog To The Next Level This Year — 4 Reasons To Take Action

4 Reasons To Take Your Blog To the next level in 2015Blogging. When done well, it will serve your business well in the long term. In fact, if you give your blog the attention it needs and commit to writing and posting on a consistent basis, your customers will thank you for the valuable information.

Now is a perfect time to step up your blogging efforts. Follow in the footsteps of businesses that have obtained new customers, or patients, or students because of the engagement thru a blog (see first item on graph).

And, while many businesses agree they want to blog, very few continue posting articles. Why? Blogging is hard work. It takes constant attention, interesting topics, and valuable information. Committing to a blog, however, will most likely put you out in front of the competition (see second item on graph).

Sometimes budget can constrain you from blogging as much as 16 to 20 times (see third item on graph), but posting often will attract traffic in greater numbers than posting sporadically. Do what you can and focus on good content.

If some valuable content is good, more is better! Making a big impact takes many blog posts (see fourth item on graph). No one has said content marketing happens overnight and maintaining a good blog will take time. That’s why this is your year to dive in, make a difference in promoting your business online.

Have questions or want help getting a blog started? Contact me 612-822-2320 or elise@misakimarketing.com.

 

8 Digital Marketing Recommendations to Promote Your Business in 2015

Digital marketing recommendations

Now that the holidays are over and 2015 is underway, I thought it appropriate to look at what clients will want to consider going forward for the year. These aren’t so much predictions for 2015, but recommendations for boosting your small or medium sized business visibility and sales.

  1. Optimize Your Local Listings. Thanks to Google’s new local-focused update Pigeon, local search has evolved to be even more important to businesses with brick-and-mortar locations locally. Well-optimized directory listings are a winner for getting the first page for local queries and often appear above the Local Pack of organic results. What does that mean to you? Optimizing your directory listings—Yahoo, Yellow Pages, White Pages, Chamber, etc—is a must for this year.
  2. Secure Your Website. Why? Hackers are increasingly cracking code to get inside websites (i.e. the great Sony email scandal). Google introduced a proposal in 2014 indicting that the Chrome browser, which is used by 50% of internet traffic, will identify sites that are unsecure. To avoid having visitors to your website see this warning, you’ll want to want to upgrade your website from HTTP to HTTPS. There’s time to take of this—Google will implement the warnings beginning in about two years—but there’s no reason to wait.
  3. Optimize For Mobile Devices. Because of the increase in mobile device use, mobile optimization continues to be very important. If you haven’t upgraded to mobile or responsive designed website, now is the time to do it. Not sure if your site is mobile friendly? Use Google’s Analytic Tool to test it.
  4. Step Up Your PPC Advertising. This means better vs. more. Pay-Per-Click advertising users are getting savvy. Good PPC ads require appropriate keyword selection, compelling copywriting, and optimized website landing pages. If you haven’t tipped your toe into PPC advertising, this could be a good year to try it. When PPC is well-managed, you don’t have to over spend to get qualified traffic to your website.
  5. Create and Share Videos. YouTube is owned by Google and videos hosted on the site continue to rank high in search engines. Know how to leverage YouTube videos to drive traffic to your website. That means optimization, engagement and cross promotion.
  6. Don’t Overlook SEO Basics. Google’s search algorithm is as sophisticated as ever, but that doesn’t mean you overlook keywords, meta titles and meta descriptions. Review these to ensure they are still appropriate for your website. Also be smart with your header tags, URL structures, internal and external linking. Update your XML sitemap and test your website.
  7. Pay Attention To Your Digital Content. As a writer by training, I’ve always been drawn to words. Turns out so are search engines. So, pay attention to your digital content so it drives quantifiable leads, sales and branding.
  8. Wearable Technology Is Around the Corner. If you’ve seen news from this year’s International CES conference in Las Vegas, wearable technology is huge. They are being touted as the next great consumer frontier and its projected that 1 in 5 people will have some kind of wearable technology in 2015. These innovations will lead to the need to optimize them…we’ll soon see voice search, real world query optimization and more microdata optimization.

Ok. So that last recommendation is really a prediction.

What are your digital marketing needs for 2015?

Mobile Trends Impact Email Opens; Is Your Small Business Part of the Trend? Do You Need To Be?

Today Marketing Land published the article, “Report: 66 Percent of Email Opens on Mobile, Mostly iOS Devices.” The tagline to the title is “Only a third of email opens now happening on the PC.”

We’ve known mobile would overtake PC for a while. Now studies—such as the one released by Movable Ink—are reporting on those happening trends. Movable Ink’s report, called Q3 Consumer Device Preferences Report, looked at emails opened by devices used, times of day, and vertical breakdown.

The results from the Movable Ink study shows the following: 66% of emails opened on mobile device, 49% using a smartphone and 17% using a tablet.

 

Email Device Opens

 

Time of day is interesting. According to the report, smartphone email opens were consistent throughout the day, while PCs were used primarily in the morning and tablets were used during evening hours. That certainly reflects how most Americans use their technology.

What is most interesting is that emails related to financial and automotive were opened using a PC, while other categories such as retail, media and entertainment emails were primarily opened using a mobile device.

What’s the nature of your business? What device does your target audience primarily use to open your emails? Do you know? How effective are the landing pages associated with your emails? Have you updated your website to be responsive/mobile friendly?

Marketing trends are one thing; knowing your audience is another. I have one client whose customers primarily (88% of them) access his website from PCs—and if he used email marketing—would most likely open them on PCs too. However, no business should overlook the value of having a mobile friendly website and email campaigns.

Pay attention to the devices your customers and prospects use to open your email campaigns and access your website. At some point—if trends play out as expected—more mobile email opens are in the future. Perhaps, even for your business.

Have questions about mobile websites or email campaigns? Contact me today at elise@misakimarketing.com.

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