Have You Made the Switch? 5 Reasons to HTTPS Encrypt Your Website Now

Secured connection link web browser detail

Have you secured your website with HTTPS encryption yet? We first published a post about securing your website in September 2014. That’s when Google announced it’s indexing priority for HTTPS websites and gave websites a window of two years to migrate to HTTPS encryption.

According to MozCast–which looks at changes in major Search Engine Results Page (SERP) features over time–there’s a slow steady increase in HTTPS page-1 results. the graph below shows activity over the past 30 days.

httpstrend_MozCast

Now’s the time to make the switch. Here are 5 reasons that will impact your business:

  1. More secure. HTTP website traffic is unencrypted and a bit like putting out a welcome mat for hackers. If your website uses HTTPS, the data is encrypted, meaning that only the users of your site and you can see what users are doing on your website.
  2. Protect your data. The data on your site can not be corrupted or modified during transfer without being detected.
  3. Users peace of mind. If at any time users are asked to input their personal data on your site, they’ll be more comfortable doing so after being assured that the connection and their data are safe and secure.
  4. More referral data. When a user from another secure website travels to your secure website, their browser will tell your website where they came from. This will allow you to track where your traffic is coming from and to further exploit those sources.
  5. Google priority when indexing. Google made a point in announcing that security is a priority to them and that they will use HTTPS encryption as a ranking signal. This means that by switching your site to HTTPS, your site will rank higher in Google searches.

Switching from HTTP to HTTPS encryption isn’t the only thing you should do to protect your site or to improve your rankings, but it is definitely a good place to start. Be sure to check the security of your website before and after making the switch to see the difference it makes. For more tips on how to improve your ranking signal or how to protect your site from hackers, contact a digital marketing professional.

Natalie Kane contributed to this blog post.

 

How to Establish Your Mobile App and Keep Users Engaged

Mobile Apps Concept

So you have a website and a bunch of followers on Facebook, but what’s next? Creating a mobile app can be the next big step for many small businesses. Here are five steps to ensure your app will reach your audience and how to keep users engaged once they’ve downloaded it:

  1. Start by reaching out to existing customer touch points. Share the grand opening of your mobile app on the homepage of your website. This way, you’re reaching people who already know and love your company and you’re not spending your marketing dollars.
  2. Remember all of the things phones can do, and incorporate them. You can add QR codes, short URLs, and even SMS codes promoting your mobile app to all of your existing forms of communication.
  3. Turn to social media. Facebook and Twitter both offer app-install ads you can purchase, or you could simply post about the launch of your new app.
  4. Ask yourself if you would download your app. Your app must offer something unique in order to merit a user’s download. Make sure your app has value.
  5. Plan ahead for a seamless app experience. Once your app in launched, use your app analytics to understand which features of your app are most valuable to your users. Use this information to decide which areas of the app to grow and which ones to get rid of.
  6. Create a tie between other sources of media. Ask users to allow push messages to their notifications center on their phone. Use consumer information such as email and phone number to send updates.

Now you’re ready to drive traffic towards your new mobile app! Using these tips, you can be sure that once users are there, they’ll be there to stay. Don’t forget to spice up your app to keep long-time users interested. Bring on a digital marketing expert if you want more tips on mobile apps.

Natalie Kane contributed to this blog post.

5 Things We Learned From Viral Media About Marketing In 2015

starwars

More than ever before, there are tools available to marketers that allow them to understand who their customers are and what they’re interested in. Marketers are learning how to tailor their approaches to what their customers want using email, digital advertising, and endless other methods. How can we keep all of this in mind moving forward while also learning where to go from here? The answer can be found by looking where our consumers look: at viral media posts on social media.

In past years, memes dominated the viral media space that reaches millions of users. Viral media in 2015 was more about activism, entertainment, news, and politics. Here are 5 things we learned from viral media about the inner workings of digital commerce:

  1. Big name influencer marketing can weaken the merits of a practice to the point of harm. Taylor Swift’s public disagreement with Apple Music and Spotify was a huge detriment to both services.
  2. “Nerd” culture has completed its transition into the mainstream. The vast success release of Fallout 4 and the release of Star Wars: The Force Awakens are prime examples of this.
  3. Social media puts consumers directly in touch with companies and organizations. Regular people candidly share their opinions about products, services, and even political candidates.
  4. Buy buttons are starting to pop up everywhere. They are now directly on Pinterest pins, Twitter ads, Facebook ads, and beyond.
  5. Personalization is key. Consumers are watching, retweeting, and sharing heart-wrenching videos of people’s personal accounts. They’re looking at other individuals in a sea of people and considering themselves individuals. Treat them that way.

By watching consumer trends, we can become more aware of what works and what doesn’t. As the new year moves forward, watch viral trends to become more aware of what’s happening in consumer spaces and you’ll likely be on top of your game when it comes to knowing what your consumers want.

What viral media did you notice making a marketing impact in 2015? We’d love to hear from you!

Natalie Kane contributed to this blog post.

 

 

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